“WHERE TWO ENDS OF THE SPECTRUM MEET. OF FEMINIMITY IN THE MASCULINE, OF SOFTNESS TO THE BOLD, TRANSCENDING DAY AND NIGHT.
THIS IS OUR ARC ON DAILY WEAR.”
This collection embodies explores my love for, and origins in menswear, tailoring and sartorial details, as well as looser silhouettes, adapting it into interchangeable styles for both women and men alike. I’d say it has a more grounded interpretation on colours, as we reimagine it for everyone's day-to-day. I wanted the clothes to have a long-term sensibility, firstly by making sure the pieces allowed for unrestricted movement, but still retain a touch of fun through colour, as we always enjoy them, and a more interesting fabric curation.
We are featuring two limited edition fabrics this launch - a Sashiko (Japanese embroidery/ stitching style) woven fabric from one of my recent trips to Japan, and a Denim with a bronze Pinstripe from Korea which is just the subtle touch we wanted to elevate the look of a typical denim. Those pieces will be made on a limited run basis.
The launch of “ARC” will mark several firsts for us; the first of 2024, our first ever ready-to-wear format available for immediate purchase, and our first time debuting at Boutique Fairs, building a full set to bring you a truly 3EIGHTH experience. It’s definitely surreal to think we’d be here, five and half years on into our journey, and not without each and everyone of you who’ve made it thus far reading our little heartfelt sharing.
And to wrap up all of this and weave all the feelings I have stored in my body while preparing this collection, I’ve put together a little playlist that hopefully encapsulates most of it. I’d like to also take this moment to highlight the presence of one of my all-time favourite artistes, Bjork, and some of her tracks in this playlist. Her music and art embodies the spirit of the work I constantly pursue, and the track “Venus as a Boy” takes a special place in my heart. Also, a special mention to Kin Leonn, whose track “flowers… dripping” feels like an apt opening to this new arc in our journey. Give it a go, I sincerely hope you’d enjoy this rundown as much as I do x
With the warmest and fullest of hearts, we celebrate a brand new arc, and evolution in our tailoring journey.
The collection will officially launch online and publicly at Boutique Fairs on the 26th of April. Details follow below, and of course, do feel free to keep up to date with the action on our Instagram too.
I look forward to seeing all of you at our public launch and sharing our new “ARC”.
With all my heart,
Sheryl x
We look forward to hosting you at
Boutique Fairs, F1 Pit Building
Level 3, Scarlet Room, Booth 18
26, 27th April, Fri & Sat | 10AM - 8PM
28th April, Sun | 10AM - 6PM